The majority of people are not comfortable with the notion of buying anything without someone going ahead of them, and that is one thing testimonials do in any marketing. There is a point, however, where testimonials will not help you much, and that is when the copy or your product offering is very poor. Follow our proven guidelines in this article to discover what you can do to boost the number of testimonials for your sales letters and sites.
For years, some online businesses have resorted to using fake testimonials. Even though this makes it all tougher for those who do not engage in such practices, that has always been the case so we just have to live with it. Now, if anything at all seems out of joint, then that will usually cause a lot of people to just click away and move on. So, what can the honest online business do about all this? You can do this by adding more details about the customer that's giving the testimonial, such as his name, his website, a link to his Facebook or LinkedIn profile, etc. Testimonials that carry only the initials of the customer along with the city don't look genuine. We feel it is not necessarily difficult to avoid looking suspicious, but you do have to stay on your toes.
This next widely used favorite to help with testimonials involves making use of customer surveys. What you will survey them about will pertain to the feedback you need to help improve your product or service. The best survey as very specific questions that are concisely written. If you want to see a greater response, then make them an incentive offer as a gesture in exchange for their time. What you are hoping for is your customers will feel positive about the survey. The survey feedback can only help you make future upgrades to your service or product, thus making your offer even stronger.
If you deal with business products, then consider the approach of being willing to offer deserved testimonials for your business customers. So just take the initiative because often times that is all that is necessary. Most online businesses will be all right with showing the link to your site on the testimonials you write and submit. There are many methods of gaining solid testimonials, and many of them if not most are pretty easy to implement.
Every testimonial on your product sales page plays a major role in helping you get better conversions, so try and make each one of them as effective as possible.
For years, some online businesses have resorted to using fake testimonials. Even though this makes it all tougher for those who do not engage in such practices, that has always been the case so we just have to live with it. Now, if anything at all seems out of joint, then that will usually cause a lot of people to just click away and move on. So, what can the honest online business do about all this? You can do this by adding more details about the customer that's giving the testimonial, such as his name, his website, a link to his Facebook or LinkedIn profile, etc. Testimonials that carry only the initials of the customer along with the city don't look genuine. We feel it is not necessarily difficult to avoid looking suspicious, but you do have to stay on your toes.
This next widely used favorite to help with testimonials involves making use of customer surveys. What you will survey them about will pertain to the feedback you need to help improve your product or service. The best survey as very specific questions that are concisely written. If you want to see a greater response, then make them an incentive offer as a gesture in exchange for their time. What you are hoping for is your customers will feel positive about the survey. The survey feedback can only help you make future upgrades to your service or product, thus making your offer even stronger.
If you deal with business products, then consider the approach of being willing to offer deserved testimonials for your business customers. So just take the initiative because often times that is all that is necessary. Most online businesses will be all right with showing the link to your site on the testimonials you write and submit. There are many methods of gaining solid testimonials, and many of them if not most are pretty easy to implement.
Every testimonial on your product sales page plays a major role in helping you get better conversions, so try and make each one of them as effective as possible.
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